Road Runner Sports
The Road Runner Sports Story
In September, 1983, Michael Gotfredson, fondly referred to as Mike G. or Chief Runner, founded Road Runner Sports to provide sports minded people like you with an alternative; the ability to buy quality fitness products at great prices. Back then, Road Runner Sports was just a garage space in Del Mar, California and on the first day of business, the lone employee took seven orders.
Each order was taken by hand on credit card forms, individually phoned in for authorization and shipped out with handwritten mailing labels. Checking inventory required the sales representative to open the warehouse door and ask, "Do we have any Excalibur size 9?" When a shipment of shoes arrived, all work stopped. The entire company went out to check in the 100 or so pairs of shoes and process the orders. From the beginning, the importance of teamwork played an essential role in our growth and success.
Twenty-five years later, Road Runner Sports can attribute its successes to the special one-o